Staff/Faculty Social Media Guidelines
What is Social Media
Social Media is a term used to define any user-created online content accessible by
individuals on the Internet. Social Media sites include, but are not limited to:
Social Networking Sites: An online service, platform, or site that focuses on
building and reflecting on social relationships between people. These include
Facebook, Twitter, YouTube and LinkedIn.
Facebook and Twitter are now available as an enhanced tool for school administrators,
teachers, and extra-curricular sponsors for the purpose of sharing news about activities
and classroom projects. No other social media tools are approved for use at this time.
(This includes Wikispaces, Instagram, Vine and others.)
Social media tools are powerful when used to open up communication between
students, parents and teachers. The Omaha Public School District encourages staff and
faculty to create and use social media where appropriate for school related news,
school activities and in-class projects.
Staff shall communicate with their school principal and the students’ parents/guardians
prior to their child’s involvement in any project using online social media.
Staff will be able to immediately use their social media page with their district-provided
Staff/Faculty should encourage parents to read and/or participate in social media
ESU No. 19, district and school logos may be used with permission from the District
Group photos may be used with district permission. In group photos, individuals
cannot be named and must have approval on their S.I.P. Card..
OPS offers ‘internal’ social media via FirstClass. For information regarding FirstClass
social media functions, please contact the IMS Help Desk at 402-557-4466.
All social media activities sponsored by the District are subject to the OPS – IMS
Technology Guidelines, Practices & Procedures manual. The following guidelines apply to the use of district social media:
- Using your personal email account to create or manage a school / TAC
department social media account is prohibited.
- Photos of individual students are never allowed without written permission from
each child’s parent(s) or guardian(s) or as selected on the Student Information
Packet, Public Information Consent For Media Release. This is also true for media
requests dealing with departments at TAC or other district locations that are not
- Disparaging comments are prohibited.
- Employees may not post provocative photographs, sexually explicit messages,
photos, or texts depicting/describing the aforementioned items—and they may
not post any photographs of alcohol or drugs or unethical or immoral acts. If
students, parents, or other employees obtain access to this information, the result
could be personally damaging and will initiate an official investigation by the
- Playing games on Facebook is prohibited.
In an effort to manage and maintain consistency within a building using social media,
the following guidelines will be in effect:
The principal of each building will appoint a “School Social Media Administrator”
(SocAdmin). This person will have additional responsibilities critical to any
business, school, or organization using social media as a communication tool:
The SocAdmin will be responsible for approving internal school activity,
classroom, or any other social media request for their school.
The SocAdmin will be responsible for setting up all requested social media
The SocAdmin will be required to be an administrator on all social media
accounts associated with their respective school building.
The SocAdmin will have the ability to add/remove postings for all pages within
Facebook pages are the chosen method of communication. Facebook friending
should be avoided.
The principal/director may use their own discretion within the OPS
Facebook/Twitter Guidelines to establish their own school or program Facebook
and Twitter practices.
Students will not be allowed access to Facebook/Twitter at school.
Process to request School Social Media Administrator/school Facebook and Twitter accounts.
Page 6 of this document should be filled out electronically for the School
Social Media Administrator. The completed form for the School Social
Media Administrator should be sent to the SocialAdmin FirstClass
conference for your school or department. This conference will appear on
the FirstClass desktop after the building principal/program director has
requested Facebook/Twitter access.
The district will monitor the SocAdmin Conferences and forward the
necessary credentials and information for the school to begin to build their
Facebook page or Twitter account.
Step 3: Once comfortable with the school’s use of Facebook and Twitter, the
school’s SocAdmin can begin to accept requests internally to set up
classroom/activity Facebook and Twitter accounts.
Teachers should send their request (page 5) electronically to their school’s
SocAdmin Conference for the School Social Media Administrator to
monitor and manage. The process and documentation to build the school’s
SocAdmin and club, activity and classroom social media accounts are
Step 5: The School Social Media Administrator will then forward the
documentation to the classroom/activity Facebook / Twitter user.
Social Media Site Request Form:
Please fill out the following form about the Social Media tool you are submitting for review. Please then
send the completed form via FirstClass to your school or department’s Social Administration
The School District reserves the right to monitor any content posted by an employee on the web as
described, but not limited to, the bulleted items listed above. Users who violate the guidelines may be
subject to discipline. If you have any questions about the guidelines or a specific posting on the web,
please contact District Communications.
By checking this box, I acknowledge that I have read and agree to follow the Omaha Public School
District’s Social Media Guidelines.
Top of Form
Name of the Administrator of the Social Media page: * This needs to be a staff member of the Omaha
Public Schools. This person will also be the point of contact if questions arise about the use of the Social
Media tool for the Activity, Grade Level, or School, District Department.
What social media tool you will be utilizing? * Fill in the name (i.e., Twitter,
Facebook) that will be used.
Name of Social Media page: * This would be the Activity, Grade Level, or School / District Department for
which you will be utilizing social media pages/accounts.
Primary use and purpose of the tool
* Please specify the reason that the social media tool is needed for your activity.